11. Jun. 2008, 14:00 | BUSINESS
Stars given new lease of virtual life
ELVIS Presley and Justin Timberlake could soon be appearing in virtual worlds as part of a project backed by a leading developer.
Millions of Us, best know for its work in Second Life, has launched Virtual Greats in an attempt to break into the metaverse goods market. The firm has secured the rights to make creations based on the likes of Justin Timberlake, Elvis Presley, Paris Hilton and Snoop Dog amongst others, which could see the stars feature in up to 60 virtual worlds.
Making money
Customers will be able to buy 'likenesses', catchphrases, animations and clothes to give their avs a resemblance of their heroes.
Gaia Online has already been announced as a partner but more worlds are expected to be confirmed soon. Revenue from purchases will be split between Virtual Greats, the relevant star and the world that the product can be used in.
Virtual Greats CEO Dan Jansen said: "This is a way for talent to control who they are while also making money."
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Have your say
1Comments
- Posted at 18. Jun. 2008, 14:29 — by KingKennethDalglish
I guess someone had to do it sometime! I can already see lots of hip shaking avs filling the nightclubs in Second Life. No doubt Joey from Friends and 'how you doin'?' will also be popular...
