BUSINESS

Three steps to metaverse success

By: Coyne Nagy

TECHNOLOGY consultancy firm Gartner has revealed its three key factors to having a successful corporate presence in a virtual world.

Gartner regularly publishes reports on the metaverse and previous claims have included that 90 per cent of corporate launches fail within 18 months and that 70 per cent of organisations will be involved in a virtual world by 2012.

The latest report focuses on the key steps needed to make a successful presence - training, collaboration and community.

Improved productivity

In-world training can slash costs compared to real life while a new communication space can increase collaboration between departments and employees. A sense of community can be developed to both boost morale within the company and appeal to customers.

Steve Prentice, a vice president at Gartner, said: "Despite understandable concerns about investment during a time of growing business uncertainty, we believe that the internal deployment of virtual worlds offers most enterprises significant benefits in cost savings and improved productivity."